Manama, Bahrain commemorates Saudi National Day on 23 September, underscoring the profound ties between the two kingdoms. Sara Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA), highlighted the significance of this occasion and the authority's initiatives in an interview with Bahrain News Agency (BNA). 'The celebration of Saudi National Day is a testament to the deep-rooted relationship between Bahrain and Saudi Arabia,' Buhiji stated. 'This year, we launched a celebratory campaign with a theme reflecting the strong historical and cultural bonds we share. The BTEA CEO said the Saudi National Day was a momentous occasion, noting the deep-rooted relations between the two kingdoms that continue to advance steadily. She added that the leaderships of the two countries focus on sustainable development and integration within the framework of this unique relation. The month-long campaign includes a variety of cultural and entertainment events tailored for all ages. Buhiji noted, 'We have t raditional music performances and cultural exhibitions at key tourist sites such as Bab Al Bahrain and City Centre Bahrain. Welcoming activities will also take place at Bahrain International Airport and local hotels, featuring over 50 promotional travel packages in collaboration with private sector partners.' These packages, including exclusive deals via Gulf Air for Saudi citizens and residents, aim to enhance Bahrain's appeal as a preferred tourist destination. Tourism Cooperation Buhiji highlighted the recent memorandum of understanding that promotes both nations as a unified tourist destination. 'This agreement will facilitate joint marketing efforts and events to attract more visitors,' she explained. A joint committee will focus on enhancing tourism cooperation and positioning the Gulf region as a diverse and attractive destination. Economic Impact With World Tourism Day approaching, Buhiji expressed optimism about Bahrain's tourism sector. 'Our rich cultural heritage and archaeological sites cont ribute to Bahrain's reputation as a symbol of coexistence and peace,' she remarked. 'The Authority aims to create job opportunities and attract significant investments.' Recent data indicates a 10.7% growth in the accommodation and food services sector in Q2 2024 compared to the previous year. 'Major projects like the Qalali waterfront and Mantis Hotel and Resort in the Hawar Islands will enhance our tourism infrastructure,' Buhiji stated. Role of the Private Sector In discussing the role of the private sector, Buhiji emphasised its importance in tourism development. 'We are working closely with private enterprises to invest in infrastructure and diversify offerings,' she concluded. 'This collaboration is essential for establishing Bahrain as a leading tourist destination in the region.' Source: Bahrain News Agency
Monday, September 23, 2024