Snapchat has unveiled a range of new augmented reality (AR) and machine learning (ML) tools aimed at assisting brands and advertisers in engaging users on the social network with interactive experiences. The company stated that it has been dedicating resources to machine learning (ML) and automation to expedite the process of creating AR try-on assets for brands. The social media platform is adding features such as Editable Chats, Emoji Reactions, My AI Reminders, an AI-powered feature to generate custom outfits for their Bitmoji avatar, and more. Snapchat users can currently only react to a message using Bitmoji. However, with the Emoji Reactions feature, they will be able to use any emoji to react to messages. Another interesting feature is My AI Reminders which will allow users to set reminders by sending one quick message to My AI containing the name of the event, date, and time. Once sent, My AI will start an in-app countdown and will share a notification when the counter hits zero. Snap Map is also getting a minor upgrade. Users will be able to react to other users on the map with emojis. Source: Qatar News Agency